David Jones - Free Essay Example

DAVID JONES 8th October 09 Strategic Recommendations Report 08 Fall Executive Summary The Australian retail industry is experiencing significant changes in both macro and industry environments. Companies are required to improve customer service quality to retain customers as rivalry for customers is increasing due to the rising amount of online retailers. To meet this challenge, David Jones should expand into online retailing. Building customer loyalty will determine the viability of the transformation into a successful e-commerce company. Additionally, identification of stakeholders and their requirements are crucial in major organisational changes. To respond to changes in the external environment, David Jones should scale back on capital expenditure on its existing business model and invest in technology to build a cutting-edge e-commerce platform. Improving the efficiency of existing operations would secure the financial position of David Jones, while resources are devoted to the new business model. Employee empowerment and establishing customer loyalty levels would realise higher customer service and build loyalty for current and future operations. These organisational changes would not only result in improved shareholder value, but also meet demands from different stakeholder groups. Table of content 1. INTRODUCTION3 2. EXTERNAL ENVIRONMENT ANALYSIS3 2. 1. Macro Environment3 2. 2. Industry Environment4 2. 3. Internal Analysis and Strategy4 3. STAKEHOLDER ANALYSIS5 3. 1. Primary Stakeholders5 3. 2. Secondary Stakeholders6 3. 3. Social and Institutional Pressures and Trends7 4. STRATEGIC RECOMMENDATIONS7 4. 1. Development of Future Operations7 4. 2. Improvements in Existing Operations8 5. ORGANISATIONAL IMPACT10 5. 1. E-commerce platform10 5. 2. Customer loyalty programs10 5. 3. Employee Empowerment11 6. CONCLUSION11 7. REFERENCE LIST1 1. INTRODUCTION On behalf of Li Partners consulting firm, we are pleased to present our strategic recommendations report. This report’s primary task is to recommend strategic and organisational changes to deliver growth in shareholder value. To support these recommendations, this report incorporates broad external environment and internal capabilities analysis on David Jones. David Jones’ stakeholders are also identified, as is the impact the recommendations have on them. Additionally, a Balanced Scorecard is constructed to illustrate the effect that our strategic recommendations will have on all stakeholders and future company performance. 2. EXTERNAL ENVIRONMENT ANALYSIS 2. 1. Macro Environment Political/Legal| Deregulation in retail industrys trading hours| Economic| Declining consumer spending due to global economic downturn|   | Increasing energy expenditure due to global warming| Socio-Cultural| Increasing demand for better work and social-life balance| Technological| Improvements in IT-Technology | Demographic| Declining work-force due to aging demographics|   | Increasing immigration| Global| Improved international standing of Asian capitals|   | Global protectionism| Table 2. PEST-Analysis The deregulation of the retail industry’s opening hours is expected to have a positive impact on David Jones’ sales (White 2008). On the other hand, declining consumer spending will negatively affect consumer behaviour (Annual report 2008), although government’s stimulus packages are expected to limit this impact (SRJ 2009). Additionally, as people are finding it harder to balance work and family commitments (Australian Government 2009), customer stream is expected to decrease. Global warming is expected to have a negative impact on David Jones’ performance as energy costs are rising (Annual report 2008). Technological improvements in information technology are expected to increase efficiency through the use of Internet and web-enabled processes (Laudon and Laudon 2006). Lower fertility is reducing the supply of workforce. Aging demographics will require David Jones to design its facilities according to this new customer base. Additionally, the increasing overseas migration from Asia (Australian government 2009) will have an impact on consumer behaviour. These demographic groups have higher spending patterns and higher preference for branded products, and hence potentially increasing the market for high quality products (Australian Government 2009). Australia lacks an international image as a major tourism shopping destination, as compared to Hong Kong or Singapore, that have successfully positioned themselves as central shopping and retail destinations in Asia (Folk 2009). Additionally, the geographic distance from Asia reduces tourism shopping in Australia. The rise in protectionism around the world may negatively impact David Jones’ performance due to increasing prices (Kemp 2009). 2. 2. Industry Environment Industry characteristics| High capital requirement and specialised assets| Economies of scale| Brand awareness| Low switching cost| High amount of competitors| Lack of strategic competitors| High amount of suppliers| Emerging e-commerce sites| Table 2. Industry characteristics High capital requirements, specialised assets and economies of scale of existing retailers reduce the incentive of competitors to enter the market. Similarly, the customer loyalty and brand awareness of David Jones’ differentiated product category reduces the incentive to penetrate the Australian retail market (Ondix 2009). While the low switching costs enable consumers to take advantage of the alternatives available to them, the lack of strategic equivalents to David Jones limit consumer’s options. The vast amount of suppliers reduces the threat of forward integration. Suppliers also want to be associated with David Jones due to its strong brand position in Australia. The threat of existing competition for David Jones is marginal due to the lack of strategic competitors. On the other hand, the rising online apparel stores (Rumble 2000) have the potential of removing all previous entry barriers, resulting in increased competition. 2. 3. Internal Analysis and Strategy David Jones follows a differentiation strategy providing well-known high quality products at high volume. It uses centrally located department stores to reach a large number of consumers. The strategic initiatives at place aim to increase shareholder value through new department stores and refurbishment of existing ones and stringent capital expenditure measures. David Jones has operated under the same brand for 170 years (Annual report 2008) and is thus well recognised in the Australian market. Because its brand signals quality, it has been able to differentiate its business strategy from competitors. Secondly, the long-term relationships with well-known suppliers have secured access to high quality products and exclusive supply deals with premium brands (Interbrand 2009). Thirdly, the successful consumer demand estimation has supported its financial position. Finally, David Jones’ borrowing capacity enables it to utilise emerging investment opportunities. The first three capabilities are a result of its industry experience and are expected to deliver competitive advantage in the future. Therefore, they are sources of sustainable competitive advantage. Borrowing capacity is a result of its current financial position and therefore does not reflect future competitive advantage. Table 3. David Jones’ core competencies and sources of sustainable competitive advantage Inefficient customer data collection and low customer service capabilities are David Jones’ weaknesses. Even though it has a data collection system at place via American Express card (David Jones 2009), the card’s incentives seem distant. Because the incentive scheme is based on earning future customer points (David Jones 2009), customers may not feel inclined to participate. Thus David Jones is unable to maximise its data collection. Data collection is crucial in pursuing high customer retention. Additionally, the lack of employees in department stores prevents high customer service. 3. STAKEHOLDER ANALYSIS 3. 1. Primary Stakeholders Primary stakeholders are groups whose participation is vital to the existence of the David Jones (Clarkson, 1995). These stakeholders are shareholders, employees and management, customers and suppliers. Through annual shareholder meetings and the composition of Board of Directors, shareholders pursue policies that aim to deliver increased shareholder value. David Jones’ customers are quality and brand-oriented people, who desire convenience and location. To meet its customers’ requirements, David Jones offers a high quality product range and updates its product categories on a yearly basis. To offer convenience, David Jones department stores are centrally located (Annual report 2008). Legislation determines employees’ safety and health issues and compensation policies. Additionally, employees expect equal treatment on job enhancement opportunities. Successful execution of employee policies will secure its work force in the future. David Jones aims to align managers’ interest with shareholder value creation by linking director’s compensation with company performance. In 2008, David Jones reported that eight of its Directors had significant share ownership (Annual report 2008). For suppliers, long-term relationships with David Jones offer stable business transactions and positive public image through David Jones’ high standing in the retail industry. David Jones’ decision to open new stores, represents a direct possibility for suppliers to increase demand for their products. Also, David Jones strong financial position provides financial stability for suppliers. 3. 2. Secondary Stakeholders Secondary stakeholders are groups that are influenced by the decisions of David Jones, but are not in direct transactions with it and thus not essential to its survival (Clarkson 1995). These stakeholders include the federal and local government, Australian Securities Exchange and non-governmental organisations (NGOS). The Federal Government is interested in increasing the collected tax revenue. Employment levels are a key concern for local government as they determine the prosperity of the area. For example, David Jones’ strategic plans to open new stores (Annual report 2008) are expected to generate improved taxable revenue and offer new employment opportunities across different communities. David Jones is listed on the Australian Securities Exchange (ASX 2009), which places high disclosure requirements on listed companies. If David Jones does not meet these requirements, it might face financial sanctions and delisting. Delisting, in particular, would negatively impact company’s performance, as it would limit financing sources and adversely impact David Jones’ image. NGOS monitors David Jones over its labour and environmental practices and can therefore exert negative publicity over David Jones. To address these concerns, David Jones has implemented a code of ethics and conducts over its labour policies and established environmentally friendly measures such as recycling, lighting, and air-conditioning upgrades. Additionally, David Jones provides financial support for medical projects on women’ and children’s health initiatives (Annual report 2008). 3. 3. Social and Institutional Pressures and Trends Waddock et al. (2002) state that social and institutional pressures are sourced from rankings, global principles and standards, and pubic reporting in economic, social and environmental performance. Rankings reflect companies standing against selected peer groups, and thus can be a great source of competitive advantage. In 2009, David Jones’ brand was ranked the 12th most valuable Australian brand and valued at 760 million AUD (Interbrand 2009). Because brand rankings have an influence on investor and customer behaviour, David Jones must strive to keep or improve its standings. Labour practices are a major source of social pressure for David Jones, as it needs to prove to the public that its suppliers meet global standards. Therefore, quality and environmental standards such as ISO reflect ethical management behaviour and thus potentially act as a competitive advantage against companies that have not implemented similar standards. David Jones discloses its social and environmental contribution in its annual report (Annual report 2008). In 2005, David Jones received B- standing on its corporate social responsibility, behind many Australian listed companies (RepuTex 2005). Because investors compare David Jones to other domestically and globally listed companies, their corporate social reports serves as a benchmark for David Jones reporting. . STRATEGIC RECOMMENDATIONS 4. 1. Development of Future Operations The technological developments in information technology have enabled e-commerce platforms, resulting in increased competition from online retailers. Due to the growing demand for better social and work life balance, customers are inclined to spend time in department stores. Therefore, online retailers provide a logical solution and will eventually marginalise the need for a traditional department store chains. Additionally, e-commerce platforms enable Australian online retailers to attract global customers as it reduces the geographic distance between markets and expands the target market. Schefter and Reichheld (2000) found that the higher costs of acquiring customers in e-commerce are offset by even faster accelerating future profits. This is due to greater loyalty that can be achieved through the Internet than in the physical world. Because competing e-commerce providers need to market themselves to customers to build trust, David Jones can avoid these costs due to its strong reputation in the retail industry. Schefter and Reichheld (2000) also found that brand loyalty reduces customers’ desire to change online retail sites. Hence, David Jones’ brand gives a clear advantage against its existing and potential competitors in establishing an e-commerce presence. Therefore, we recommend a strategic shift from department store expansion to e-commerce platform. This would require scaling back investments in department stores and directing the cash flow to the development of an e-commerce platform and necessary organisational skills. The e-commerce platform would also offer efficient customer data collection, as every customer would need to sign up as member. By personalising the customer interface, David Jones would be able to offer individual customer service on a large scale. Additionally, an e-commerce platform would offer a more cost efficient solution for product range expansion and direct marketing. These factors would lead to both higher customer satisfaction, retention of existing customers, and less expensive costs of attracting of new customers. This would increase David Jones’ EBIT margin and growth rate. Because e-commerce will scale down capital expenditure on tangible assets, it will reduce tied up capital as well. Thus, we expect e-commerce platform to have a positive impact on future shareholder value. 4. 2. Improvements in Existing Operations Even though our strategic emphasis is to transform David Jones into an online retailer, the efficiency of David Jones’ current operations is crucial in generating cash flow to support the development of an e-commerce platform. Additionally, the more successful David Jones’ current operations are, the higher the attraction of customers for its future e-commerce platform. Therefore, the following recommendations aim improving David Jones’ current operations. The David Jones American Express card is a strategic initiative aimed at increasing customer data collection (Annual report 2008). Even though this initiative will result in an increase in shareholder value through reduction in tied-up net working capital, it fails to capture all the value enhancement opportunities. The lack of customer loyalty classes and visibility between classes are the main reason for the inefficient use of David Jones AMEX card (Loveman 2003). Therefore, we recommend that David Jones establish three classes of customer loyalty cards: Basic, Silver and Gold. The aim is to make customer loyalty levels as visible as possible and to increase incentives (e. g. discounts) as customer reach a higher level. The establishment of customer loyalty programs will lead to higher customer spending per customer and a reduction in marketing expenses through increased customer retention (Loveman 2003). The reliance on department stores prevents David Jones from addressing all customers individually. Because David Jones’ customers are looking for high quality and well-known brands, they expect high customer service. Employees, especially sales personnel, are in the best position to identify the key bottlenecks in David Jones’ customer service and processes. Therefore, we recommend that David Jones empower its employees to improve processes. This recommendation is in line with Total Quality Management principles and its focus on improving customer satisfaction. The adoption of TQM has improved companies’ competitive position (Reed, Lemak and Nero 2000) and the employee empowerment and high customer service have contributed to increased company performance (Samson and Terziovski 1999; Ugboro and Obeng 2000). Linking David Jones’ employee compensation to process improvement would amplify this effect. Hence, we believe that by involving employees in the decision-making process, David Jones’ will improve its customer service capabilities, thus enable it to modify its processes promptly based on customer feedback. Therefore, both customer loyalty classes and employee empowerment will lead to higher customer satisfaction of its existing operations. The improved customer satisfaction would result in higher growth rates and EBIT margin and eventually increased current shareholder value. Additionally, the improved customer satisfaction would increase customer loyalty and enable David Jones to attract more customers for its future e-commerce platform. Therefore, they would have a positive impact on future cash flows as well. 5. ORGANISATIONAL IMPACT 5. 1. E-commerce platform The implementation of an e-commerce platform would have a positive impact on all stakeholder classes. Customers would benefit from improved convenience and lower prices and suppliers from the increased volume and product presence in new markets. For both employees and managers, e-commerce represents an opportunity for re-education. Shareholders and also executives would gain from the improved profitability and thus improved share price. Governments would benefit from the improved profitability through increased tax revenue. The e-commerce platform is more environmentally friendly than department stores and thus would support NGOS demand for environmentally sustainable solutions. The enhanced profitability, organisational change and better environmental impact, would be reflected in David Jones’ rankings. The implementation of an e-commerce platform would result in organisational changes, as e-commerce reduces the need for a department store network and hence manual labour. To reduce the internal resistance from its employees, every employee would be given the opportunity to re-educate to meet the new organisation’s skill requirements. Additionally, the change towards e-business would result in new working capital management issues at supplier level. Because online retailers rely on suppliers to hold inventory, the inventory risk would shift from David Jones to suppliers. To reduce the risk of suppliers’ obsolete inventory, suppliers would be given access to David Jones’ information systems to better coordinate their manufacturing processes. 5. 2. Customer loyalty programs The customer loyalty programs would have a significant impact on customers and only a limited impact on other stakeholders. The enhanced data collection would enable tailoring of processes to deliver higher customer service for customer groups. The enhanced data collection would also offer suppliers the possibility of targeting their products to specific market ‘opinion leaders’, who have a significant impact on market behaviour (Business Dictionary 2009). Employees and managers would gain from their improved personal reputation associated with working for a successful company. Similar to e-commerce platform, the implementation of customer loyalty programs would result in a better performance and thus increase in tax revenue for the government. The enhanced customer satisfaction would be reflected in rankings as well. Customer privacy and fear of deteriorating basic customer service levels are key issues that need to be addressed. Customers may feel disinclined to take part in customer loyalty programs, if it would result in a decline in customer privacy. Therefore, every customer would have the right to choose in the application how much personal information may be used and to what extent. Additionally, basic level customers may fear a deteriorating customer service level as more resources might be directed to higher customer levels. Hence, David Jones should implement standard customer service levels to prevent this from occurring. If these standards were not met, customers would receive compensation on their purchases. 5. 3. Employee Empowerment The empowerment of employees would have material impact on employee satisfaction and profitability. Because employees would be responsible for designing processes and rewarded based on the outcome, it would result in more motivated employees and thus higher customer service. This would have a similar indirect effect on shareholder value, tax revenue and rankings, as the two previous recommendations. Because the employee empowerment would result in a leaner organisation, managers might feel that their power is diminishing and thus oppose it. Therefore, to align organisational change with management interests, managers’ compensation should be tied to the successful implementation of employee empowerment. Additionally, a formal organisational architecture should be replaced with vertical teams comprising members from every part of the organisation. These vertical teams would enable the sales personnel to voice concern and give suggestions on different topics. Managers would lead these teams and thus employees’ personal growth would be directly reflected in their performance. 6. CONCLUSION In this section, a Balanced Scorecard is constructed to illustrate how the strategic recommendations impact shareholder value. The balanced scorecard includes a strategic map, objectives, measures and targets and is presented in the next page. Growth Lower capital EBIT Share Holder Value | -Achieve profitability-Achieve growth-Less physical departmental stores| -EBIT growth-Increase in revenue-Decrease in PP| -25% CAGR in EBIT-6. % growth in revenue-5% increase in CAGR in fixed asset turnover| Broader Customer Base Higher customer service Broader choice Convenience Lower Price Higher Customer Retention | -Personalization of customer interface-Lower total cost for customer-Higher customer retention-Higher customer base| -Clicks per interface-Delivery cost per total transaction-Frequency of customer purchase-Non-member transaction to total transacti on| -One every visit-5 % reduction per month-Basic: 1 month, Silver: 2 weeks, Gold: 1 week-5% reduction per transaction| Virtual Organizationrice Data Collection System Optimized Product Placement -Get all products on site-Get every customer sign as a member-Optimized shelf placement| -Availability of product item online-Number of new member-Number of inquiry per customer| -100%-5% increase in new customer-0 %| David Jones E-commerce Siterice Customer Loyalty Card Lean Organizationrice | -Developing of necessary skills-Build IT support system-Standardization and reallocation of customer-Alignment with strategy| -Employee participation in workshop-Information system availability-Benchmark criteria in place-Organizational change in place| -100%-100%-100% in place-100% in place| FINANCIAL BALANCED SCORECARDBALANCEbBql EMPLOYEE EMPOWERMENT TARGET OBJECTIVES INTERNAL MEASURE LEARNING CUSTOMER DEVELOPING E-COMMERCE STRATEGY MAP CUSTOMER LOYALTY CARDS 7. REFERENCE LIST Australian Securities Exchange (2009), accessed 3 October 2009, Business Dictionary (2009), accessed 4 October 2009, Clarkson M. B. E. (1995),â€Å"A Stakeholder Framework For Analyzing And Evaluating Corporate Social Performance†. Academy of Management Review, 20 (1), pp. 92-117. David Jones (2008), Annual Report 2008, accessed 4 October 2009, David Jones (2008), accessed 4 October 2009, Folk M. (2009), â€Å"Beyond Our Imagination – the Retailing and Tourism Relationship†, accessed 25 September 2009, Interbrand (2009), â€Å"Best Australian Brands 2009†, accessed 4 October 2009, Kemp J. (2009), â€Å"Protectionism risks rise in 2009-2010†, accessed 25 September 2009, Laudon, K. C and Laudon, J. P (2006), Management Information Systems; Managing the Digital Firm, Pearson Prentice Hall, 10th edition. Loveman G. (2003), â€Å"Diamonds in the Data Mine†. Harvard Business Review, May Ondix. om, accessed 2 October 2009, Reed R. , Lemak D. J. , Mero N. P (2000), â€Å"Total quality management and sustainable competitive advantage†. Journal of Quality Management, 5, pp. 5-26. Reichheld, F. F, Schefter P. (2000), â€Å"E-loyalty: Your Secret Weapon on the Web†, Harvard Business Review, July-August. Rumble C. (2000), â€Å"DJS Spots E-Commerce Opportunity†, accessed 1 October 2009, Samson D. and Terziovski M. (1999), â€Å"The relationship between total quality management practices and operational performance†. Journal of Operations Management, 17, pp. 93-409. Ugboro I. O. , Obeng K. (2000), â€Å"Top management leadership, employee empowerment, job satisfaction, and customer satisfaction in TQM organizations: an empirical study†, Journal of Quality Management, 5, pp. 247-272. Waddock, S. A. , Bodwell, C. and Graves S. B. (2002), â€Å"Responsibility: The Business Imperative†, Academy of Management Executive, 16(2), pp. 132-148. White L. (2008), accessed 4th October 2009, ; https://www. insideretailing. com. au/Latest/tabid/53/ID/4115/Guide-to-retail-trading-hours. aspx;

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<h1>Essay For Sale Online - How to Get Started</h1><p>The first thing you need to do to locate the best article available to be purchased online is to have an away from of what you are searching for. It very well may be an article regarding any matter, however the central matter is to advance your administrations or items. By making these strides, you will be en route to an effective article for sale.</p><p></p><p>The first thing you have to do is to figure out how to compose a decent paper and great punctuation. Despite the fact that the language in the article is significant, it doesn't imply that it is the main thing that you have to concentrate on. Remember that it is just an instrument that will assist you with standing apart from the crowd.</p><p></p><p>You need to get familiar with the nuts and bolts of English composition, and working on composing has a great deal to do with this. The more agreeable you are wri ting in English, the simpler it will be to compose an article in your local language. In the event that you have no clue about the English language, you might need to take a stab at utilizing Google Translate to check on the off chance that you get the outcome that you anticipated. That will enable you to realize what is written in various dialects so you can all the more likely comprehend what is written in your own language.</p><p></p><p>The subsequent stage recorded as a hard copy your article is to rehearse. Compose however many articles as you can to become accustomed to composing the same number of various kinds of papers as could be allowed. Compose a few unique sorts of expositions and dissect which ones you can exceed expectations at. You can likewise debate for the sake of debating when composing and speculation the focuses where you committed errors. At exactly that point would you be able to perceive how you can improve your writing.</p>< p></p><p>Online administrations make composing simple since you can pick a theme and afterward have numerous examples to glance through. This will permit you to distinguish the subjects that you will experience issues composing on. It is imperative to realize that on the off chance that you need to compose an exposition available to be purchased on the web, it isn't sufficient to comprehend what the point is. You have to have enough thoughts regarding how to compose such a paper.</p><p></p><p>Many online administrations will give you tips on the best way to improve your article so you can sell it. You can likewise look into tips and deceives for how to compose articles on the web and use them. In the wake of inspecting your exposition, you will see that there are sure things that you have to improve. For instance, you may have composed a couple of sentences which are excessively long. By improving the length of your articles, you will improve t he nature of your exposition and sell it.</p><p></p><p>Finally, you will need to present your paper to online administrations. You can do this either without anyone else or by having a supervisor change your article. Having an editorial manager to compose the exposition is an increasingly proficient methodology since they are a piece of the business, and you will get results a lot speedier than you would on the off chance that you presented your article with your own composing skills.</p>

Research Paper Topics - Easy Tips for Research Paper Topics Ideas

<h1>Research Paper Topics - Easy Tips for Research Paper Topics Ideas</h1><p>With the expanding number of understudies who need to go into the profession of this program, the requirement for simple research paper points has gotten increasingly significant. Thus, the way that you are visiting this article, here are the key point to consider.</p><p></p><p>The initial step to inquire about paper subjects ought to be to compose the broadest intrigue. Thusly, you can become acquainted with increasingly about it and the dynamic procedure for it. At that point, you can search for the kind of subject in the broadest field. For instance, tight research paper subjects have distinctive crowd so you can peruse assorted idea with the crowd that they had for them.</p><p></p><p>Next, limited research paper points will be the ones that have the simplest choice of subjects, so the general research paper subjects can be effectively chos en. In this way, it will set aside little effort to choose them.</p><p></p><p>So, restricted research paper subjects thoughts should help you in the dynamic procedure. Indeed, it might be thought of if the exploration paper points have been intensely utilized by the audience.</p><p></p><p>Then, you ought to be centered around the wide enthusiasm for the theme that you have chosen. For instance, look into paper subjects that have a verifiable foundation, for example, military history or old history, will expect you to know a lot about the theme. However, don't constrain yourself to concentrate in an assortment of related fields to the subject that you have decided.</p><p></p><p>The level of broadness in the examination paper themes ought to be little or medium. However, don't be hesitant to center in the subject on the off chance that it is the best research paper point in the subject class you have chosen.</p ><p></p><p>So, since you have looked into the examination paper subjects of these themes, you ought to be a superior essayist of them. Along these lines, your exploration paper points will be simpler to decide.</p>

Top Choices of Custom Writing Papers Com

<h1> Top Choices of Custom Writing Papers Com </h1> <h2>The True Meaning of Custom Writing Papers Com </h2> <p>So should you need an extraordinary paper composed rapidly at a reasonable cost, go to us and we'll support you. Likewise, there should be copyright infringement reports to permit you decide if the business can introduce remarkable papers or not. </p> <p>Whenever you choose to buy investigate paper on the web or another paper from us, you're ensured to turn out to be top notch papers charged reasonably. In addition, will undoubtedly return for additional papers to wrap up. You should expect a paper with no sentence structure flaws. What's more, the paper will be sent to your email moreover. </p> <p>Any redid paper composing administration which wishes to obtain the trust of customers should consistently flexibly the most extreme security level. In real arrangements, proficient custom composing organizations are scholarly composing associations which offer interesting substance as it were. At the point when you have chosen the author, he'll start working right away. You don't have to search for another author each time you require help with your examinations since you can simply help out our confided in organization. </p> <p>If you might want your paper to satisfy the best scholastic gauges, you need t o send every one of us potential data in regards to the request including the measure of pages, fundamental arranging style, a scope of sources and whatever other features that must be distinguished in your work. Stop hesitating and submit your absolute first request promptly to get the perfect offer and have your tweaked look into papers done ASAP with no extra work. One other significant thought to note when you buy custom exposition on the web is you ought not pick one by cost. Our modest hand crafted papers are a plausible choice for everyone who's upset by their obligations. </p> <h2> Custom Writing Papers Com Options </h2> <p>Professional scholars have legitimate composing rates in accordance with the requests of the task. Reliable composing administrations will furnish you with a copyright infringement free paper, made relying upon your educator's necessities so you may utilize it like a top to bottom guide or layout for your own work. Other than that, the perfect composing administration would likewise help you with altering errands and chapter by chapter list. </p> <h2>What You Don't Know About Custom Writing Papers Com </h2> <p>Not all examination paper composing administrations are exactly the same, in any case, along these lines it's significant you don't just choose the absolute first custom composing administration firm that shows up on your Google search question. After the paper is finished, you will make sure about a warning through email. Picking our exploration paper administration is testing a direct result of the quantity of comparable suppliers promptly accessible on the web. </p> <p>It's conceivable to just get the best kind of custom composing administration. It's consummately satisfactory to utilize a modified writingservice like our own. Any custom composing administration will in general location experts. Our custom composing administration isn't inadequate. </p> <p>You in all probability need to realize why our online administrations are so normal. Ultimately, you should look for a custom composing administration that gives clients the decision to get back their cash when not content with the finished paper. Continuously need to follow modest custom composing administrations like Quality College Papers since it's conceivable to secure top great papers at a reasonable cost. Finding a cheap custom composing administration can be a troublesome test. </p> <p>A part of individuals look for custom composing help in light of the fact that there is no time and exertion to compose something or possibly to learn. Indeed, in the wake of completing the composing stage, it's despite everything genuine that you have a decent arrangement of work to do. Despite the explanation, it is conceivable to consistently possess extra energy for other fundamental focuses than composing. On the off chance that you own a package of work that is compos ed by someone that doesn't have English as their first language, at that point you're ready to risk the gauge of the activity through mis-interpretations and other such a misconception once it concerns the language, something you don't need to worry about with us.</p> <p>It is a reality that a specially designed article paper composing task needs enormous comprehension. You ought to gather all of the thoughts that you have, make an arrangement and think about a sort of 'content' for your paper. Whenever you require exposition composing help, we're here to support you! In case you're battling with your paper, the perfect choice that you can make is to choose an expert for the best custom article composing. </p>

What to Do About Humorous Informal Essay Samples Before Its Too Late

<h1> What to Do About Humorous Informal Essay Samples Before It's Too Late</h1> <p>The significant distinction you find in casual article composing and different sorts of paper composing is, it isn't as inflexible in contrast with different sorts of exposition composing. You can envision your guide is your buddy and you're keeping in touch with them a message in conversational style. On the off chance that you are needing a specific language for your expositions, that is no issue. The composing style should be loose as though you're bantering with the perusers. </p> <p>Good composing of the casual article is to understand the characteristics of the class. The subject for a casual paper might be a genuine encounter or an anecdotal one, it isn't generally significant given that the style of this sort of exposition is being regarded. Likewise, be sure you investigate genuine instances of enlightening papers before you begin composing yours. Instructive articles are to some degree progressively elucidating. </p> <p>Paragraphs still must be efficient and centered. You can search for additional articles from some different rubrics and learn more thoughts for points and substance. Sentences of your paper ought not be exceedingly long, especially in the occurrence of run-on sentences. </p> <p>Religious radicalization Getting the right subjects for enlightening paper composing is only one of the most basic stages in the methodology. Your subject of decision directs the measure of your body segment. Your article may fuse the elements for youngster pregnancy and discussion about the current paces of high schooler pregnancy and potential arrangements. The casual paper is ordinarily writing looking like the reaction about the theme, which you are acquainted with. </p> <p>Though every conventional articles are indistinguishable in structure, there are different sorts of formal expositions. The determination for various types of casual article may contrast a little from increasingly formal expositions. Our specialists are there to help you once you need an earnest exposition. </p> <p>An casual article is one which is composed for singular delight. It can cover an assortment of themes, and it might cover with other paper types, for example, the influential. How it is moved toward will rely upon the theme. Such casual article points gracefully you with a great deal to talk about. </p> <p>Inside my experience, elucidating papers are just troublesome concerning choosing exactly what things to expound on. It's actual, you read that completely great. Principally, you should offer your own appearance or care an excess of viewing the exposition's structure as it's not characterized. To begin with, your article should manage a particular social, mental or anthropological issue. </p> <p>Have a look at the underneath referenced focuses to comprehend why picking us is the absolute best decision for you. Except if you're being in a situation to find an exit plan that can be instituted as an approach to dispose of such difficulties, things woul d look confounding, in this manner offering ascend to promote inconveniences. You could begin with posting terms concerning your subject of decision. There are two or three principle things you need to find out about before you even start picking social issues exposition points. </p> <p>While casual papers needn't bother with explicit comprehension of specific points, we suggest that you take a gander at the information you use while composing. You have two stories interconnected with each other. What's more, you can catch peruser consideration with the guide of clever paper themes. On the off chance that there's definitely no rundown of casual composing points among which you'll have the option to pick one, and only a general heading is given, at that point you should think about which crowd the article is composed for. </p> <p>Equally extraordinary models, casual expositions might be acquired on the web by using an appropriate web index like Google. There a re numerous subjects promptly accessible today which structure a magnificent establishment for the forthcoming instructive exposition. Remember that the paper is recognized decisively by the presence of the creator's perspective on the present issue, her or his association with the Earth, discourse, and thinking. There are bunches of totally free research projects and expositions on prohibiting utilizing cell phones out in the open places on cyberessayscom we additionally have an expansive grouping of. </p> <p>Fighting a common reason could bring about companionships shaping. Casual article is most as often as possible alloted to characterize the last imprint at whatever point there is some vulnerability, to figure out how innovative you can be when looked by practically complete opportunity. On the other side, casual papers don't really have any unequivocal structure. Despite the fact that it's a casual paper you're dealing with, turning out to be too casual may compel you to dispose of a consistent hold. </p> <p>At precisely the same time, casual articles consolidate an attention to humor, fascinating realities and other comparative highlights of normal intrigue. You are not just portraying something, you're examining and in any event, dismembering it. Toward the beginning of casual exposition composing, it is best that you don't raise any feelings and emotions. </p> <h2>Humorous Informal Essay Samples - Dead or Alive? </h2> <p>On the opposite with respect to a proper exposition then it must be written in a reasonable arrangement and its subject should be picked cautiously to handle a significant issue. Indeed, even in the occasion the paper doesn't fuse a proposal proclamation, the writer should have a perfectly clear thought of the exposition's significant thought. The finish of exposition, that is the past part, ought to turn into your chance to make your perusers comprehend the whole purpose of your point. Try not to disregard to get a Kibin editorial manager audit your last paper to be certain it's on the privilege path.</p> <h2> Humorous Informal Essay Samples - What Is It?</h2> <p>It's conceivable to pick the one which you like. In the event that your exposition is intricate and is dubious to analyze, it's a disappointment. Casual papers are separated on the grounds of their classification on which they're composed. In particular, they should have structures paying little mind to the reasons which they are written.</p> <p>Our test will permit you to realize how to create your own one of a kind casual paper as an approach to locate a high evaluation. On the off chance that the exposition is composed for giving into the instructor, at that point it is basic to consider what characteristics will be assessed. Recall your last grade altogether is reliant upon the theme. Whether or not you will require an occurrence of casual exposition about training, friends and family, or love, check our examples to have an incredible launch recorded as a hard copy an astounding casual paper. </p> <p>Needless to state, you should have a drawn out arrangement for your life and some broad thoughts for what you have to accomplish. There are a couple of pivotal things you need to comprehend as an approach to review an exceptional paper. The fact of the matter is to keep on keeping things basic yet infectious. The primary thing you must do is think about a theme that you have to directly about. </p>

Sample Essay Topics - Tips on How to Avoid Procrastination in Writing an Essay

Sample Essay Topics - Tips on How to Avoid Procrastination in Writing an EssaySample essay topics have proven to be highly effective tools for procrastination. This is because most people want to put their efforts into writing a great article, but they have the tendency to postpone this process. As a result, they fail to achieve their dream of having an article published. Instead, they go for the next best thing and procrastinate until the time is right to write that perfect article.If you want to be sure that you will not let procrastination rule your life, you should make sure that you have a perfect template of essay. Make it a habit to write down all the information about your project before you start working on it. Moreover, do not put too much work in at once because if you do, you will never get the right kind of results.When you decide to write a sample essay topic, remember that a bit of research is not a bad thing. Research helps you prepare yourself by making you aware of what you are writing about. Researching your topic also makes you more familiar with the topic so that you can make a sound judgment before you actually write the article. It also helps you choose the right words when you have to choose one from a pile of words.The main concern in researching an essay topic is the proper use of the words. You need to make sure that you do not use too many words. Remember that this will not be read by anyone. Hence, the usage of good English is extremely important.You should start working on your sample essay topic when you have got your research completed. This will allow you to start the writing process. This is done by creating the outline of the article. The outline gives you a good overview of the contents of the article and it will give you a point of reference as you move along.Make sure that you write only the things that you know. If you read lots of books from your local library, this will only waste your time and effort. You should focus y our efforts on the stuff that you already know. This way, you will not waste your time in reading the kind of literature that is not suited for an essay topic.Once you have prepared your outline of the article, you can now start writing. Always start with the most essential information first. This is because there is always something in every article that requires research. Hence, you will know exactly what you are supposed to write about before you start writing.Once you have written the first few sentences, you can now proceed to the next step in the writing process. Remember that procrastination is commonly associated with writing. A good writing experience requires good research. This is the most effective way to avoid procrastination. As a result, you can start writing your great article today.

If you want to get good grades in your future exams, you will need to take some responsibility for preparing yourself ahead of time. Learning how to write an essay properly is important to improve your grades. Writing Your Grade 9 Third Term Papers

<h1>If you need to get passing marks in your future tests, you should assume some liability for setting yourself up early. Figuring out how to compose an exposition appropriately is imperative to improve your evaluations. Composing Your Grade 9 Third Term Papers</h1><p>The normal technique for setting up your Grade 9 third research papers is to put them up on an online programming or structure and hang tight for the evaluation reports. Notwithstanding, the vast majority find that they invest an excessive amount of energy taking a shot at their papers, rather than kicking back and getting a charge out of them.</p><p></p><p>Some understudies simply present their papers the day preceding the cutoff time. Others submit them when they return from school. But then others submit them on the Friday night.</p><p></p><p>All these strategies just assistance to dispose of the pressure of hanging tight for your evaluation, yet they don't generally show you how to get ready for a cutoff time. That is the place you need a paper. A paper, basically.</p><p></p><p>When it comes to composing articles, your decisions are everywhere. A few understudies utilize a bit of composing programming, while others like to write in pencil. However, in the event that you have the opportunity and truly need to exceed expectations at your test, you should utilize a great composing software.</p><p></p><p>While composing your article, ensure that you consider what sort of subject your exposition will be. In the event that it will be tied in with something not usually educated in class, you need to know why.</p><p></p><p>If you feel that the composing will be about a troublesome subject that most understudies are new to, you can begin by calling attention to that the subject of the article will be simple for them to comprehend. On the off chance that you do this, you will likewise cause them to feel better about perusing your exposition, which will enable your article to score higher.</p><p></p>

Vegetarian Essay Topics

<h1>Vegetarian Essay Topics</h1><p>Writing a paper about vegetarianism can be a ton of fun. Vegetarianism has gotten increasingly well known throughout the years, and the point is utilized in progressively open talking settings. Hence, in the event that you are contemplating composing a vegan article, here are some extraordinary exposition subjects to consider.</p><p></p><p>Vegetarianism can be exceptionally close to home. You should compose a paper about how you turned into a veggie lover. Or on the other hand, you should expound on the advancement you've made in your vegetarianism. Perhaps you are searching for approaches to bring issues to light about the reason, or possibly you are searching for approaches to give out nourishment and information to others in your neighborhood community.</p><p></p><p>One point you should consider is 'The reason I Am a Vegetarian.' While composing this theme, it will be a great idea to recall that it isn't only a matter of decision. Before you can comprehend what you are fouling up, it is imperative to think about what you are doing well. Is there something you are absent in the method for nourishment? Perhaps you should watch what you eat or go on a solid diet.</p><p></p><p>The next theme, you should expound on is 'How I Got Started in Vegetarianism.' Is it something you learned in a class? Possibly you viewed a narrative. Or on the other hand possibly you had some outside assistance when it came to teaching yourself about vegetarianism.</p><p></p><p>There is one other thing you should consider before expounding on your open talking or book expounding on vegetarianism. It's likely self-evident, however you should consider whether it is imperative to you to talk about vegetarianism freely. On the off chance that you truly couldn't care less about it, possibly an alternate theme may work better.</p><p>& lt;/p><p>If you are composing a book about vegetarianism, there are a couple of vegan paper subjects you should consider. One thing to remember is that you don't need to do look into about the historical backdrop of vegetarianism. Numerous individuals compose books about vegetarianism and expound little on its history.</p><p></p><p>It is likewise critical to compose a book about vegetarianism. This will assist you with composing a sans meat book. A book is likewise an incredible method to get more data into the general population everywhere about vegetarianism. This is particularly significant on the off chance that you are pondering talking about vegetarianism in an open setting.</p><p></p><p>These veggie lover exposition subjects are only a couple. You can discover more by simply doing a Google search. Simply set aside some effort to consider what your subject may be and afterward pick the theme that you think will fit best. </p>

Writing an Ambidextrous College Essay

Writing an Ambidextrous College EssayThe first thing to consider when writing an ambidextrous college essay is the usage of the left and right hand. You should also ensure that you keep the subject matter specific in your essays. This way, you will be sure to write a good one.In the first sentence, make sure you write down or mention the special needs of one of your parents. It is so important that you include this piece of information. This is because your essay is going to be unique and it is going to be exclusive. For instance, if your subject matter is the alphabet, then you can begin by telling about the letters A, B, C, and D.Do not forget the importance of sentences. If your essay has a lot of slang words, then it may be hard for the reader to read. In this case, use words that are easy to understand. When you find yourself stuck, ask someone else for help. An expert is bound to be there to guide you.Remember to use enough punctuation in an ambidextrous college essay. You shou ld also make sure that the sentence you are reading has a certain tone. So, even if you are reading about a mother, it is always best to use babyish sentence structure.It is best that you switch hands, depending on how the situation dictates. This way, the composition will seem to flow much easier. Also, your essay will read like a simple story, and not like a long dissertation.Since your hands are obviously more dexterous than your right hand, you will want to use your left hand instead of your right hand when you write. And as a matter of fact, it will be better if you also use your left hand while talking.How do you write an ambidextrous college essay? Just use the tips mentioned above and you will be able to write it without a problem. By the way, the tips also apply when you are writing an essay on any other type of subject.Do not put too much emphasis on grammar when you are writing an ambidextrous college essay. You should not even bother about it, since you can easily correc t your grammar. That is why, the use of italics and bullet points are advisable in order to write an ambidextrous college essay.

How to Choose the Best Essay Writing Samples for GED Essay Writing

How to Choose the Best Essay Writing Samples for GED Essay WritingWith so many ged essay writing samples available, how can you pick which ones to use? Here are some guidelines that can help you find the best and most relevant samples.Not only does a good essay need to contain good, original ideas, but the language must be impeccable. This is what sets the best writers apart from the rest. As such, it is important to make sure that you use a number of sample essays from a wide variety of subjects.A well-written essay can propel your career forward and help you achieve your goals. Make sure that you have a professional essay written by someone who is familiar with the subject you are writing about.Good topics to write about are 'Public Choice Theory'Political Economy'. There are also some specific topics such as Economics and Business, as well as general ones like 'Personal and Societal Dynamics'the Roots of Education'. The list of topics for your essay can be narrowed down by using v arious online writing samples.Then again, if you are writing about something that the professional essay writers do not cover, you might be left out of the loop. If you are a scholar who wishes to study the process of a system of social organization, you can still get the advice you need from other writers. This is especially true of online writers, who are well aware of the latest trends in all fields.In fact, if you are interested in taking on more writing assignments, make sure that you are using the best essay writing samples available. Even if they are from two or three years ago, they can still be extremely relevant to your subject. You can find the writers for the project by searching through the online essay writing samples and seeing which authors are still writing those materials today.When looking for writers, it is important to pick the best writers as well as people who are easy to talk to, as there is the potential to make great friends with the top candidates. However , you should also make sure that you use a sample essay written by a person who is familiar with the subject you are working on.

My Research Interests in Psychology - 823 Words

The connotation of psychology has evolved historically. However, within some cultures the word psychology and its subsidiary mental health, carry the dark undercurrent of the historical practices of trephining and exorcism. Such perception attributes to the stigma of mental health and its perceived embodiment of an unhinged individual. This particular mindset propels me to research the contributing elements involved in this dilemma. There is no greater feeling than the enlightenment one reaches at the end of a research study. Whether the hypothesis was supported or rejected the results, still reflect an attempt. The attempt drives psychologists and when the attempt reveals its results, we add or subtract a new piece to the†¦show more content†¦Aparna Joshi at the University of Illinois Urbana-Champaign for the Summer Research Opportunities Program (SROP). My research during this summer internship was on the Autism Spectrum and employment, specifically programs that add ress the vocational needs of Highly Functioning Autistics. The collaboration of my undergraduate research, volunteer experiences and extracurricular involvement opened the door to life applications of psychology. The prominent experiences that imprinted on me were volunteering with the Veteran’s Administration Medical Center in Salem, VA. I experienced the Posttraumatic Stress Disorder Unit and the Substance Abuse Residential Rehabilitation Treatment Program. Each opportunity heightened my desire to pursue further education in psychology. Stress, drugs and alcohol use, academic success and achievement, incarceration and eliminating recidivism are fundamental ideas and concepts that contributed to my decision for pursuing a PhD in Psychology. Not only am I seeking involvement in groundwork, but also theories, philosophical literature and research that impact real life application. I am a strong believer that prevention methodology implemented in programs start with resea rch that is empirical, reliable and valid. Within, the past two years I have consulted with a community-based program called Jobs for Life associated with Hope for the Inner City. In this program, I offer job and interviewShow MoreRelatedGraduate Programs Comparison1324 Words   |  6 PagesChoose three graduate programs that you are interested in researching. For each program, answer the following questions. School 1: University of California, Los Angeles Graduate Program Name: Ph.D. in Clinical Psychology 1 List the admission requirements for graduate studies in psychology. Universitys minimum requirements: i. All applicants are expected to submit a statement of purpose. ii. Admission is for Fall Quarter only and on a full-time basis only. iii. Applications must be completeRead MorePsychology And Pursue A Career928 Words   |  4 PagesA few years ago, my future and my goals were clear: I would graduate in 2017 with a Bachelor’s of Science in Psychology and pursue a career in therapeutic counseling. However, my plans were altered after I was exposed to the research side of psychology. I was drawn in by the psychological insight shed on tragedies like the holocaust, why no witnesses helped Kitty Genovese after she had been stabbed, how a rape victim can misremember their assailant, and possible solutions to decrease prejudiced attitudesRead MoreMy Career Goals Of Becoming An Applied Social Psychologist982 Words   |  4 PagesPersonal Statement A few years ago, my future and my goals were clear: I would graduate in 2017 with a Bachelor’s of Science in Psychology and pursue a career in therapeutic counseling. However, my plans were altered after I was exposed to the research side of psychology. I was drawn in by the psychological insight shed on tragedies like the holocaust, why no witnesses helped Kitty Genovese after she had been stabbed, how a rape victim can misremember his or her assailant, and possible solutionsRead MoreThe Role Of Art And Mental Health950 Words   |  4 PagesAn experienced design artist with a Fine Arts degree, who made the transition to studying psychology, I bring a unique background and perspective as a psychology student. My interest in Psychology began with my curiosity in the relationship between art and mental health. South Korea, my birthplace, has some of the longest working hours of any country. The people I met while working there often suffered from work-related stress that linked with symptoms of depression and anxiety. However, few wereRead MoreThe General Experimental Psychology Master Essay781 Words   |  4 PagesAs a dedicated and hard-working student, I am looking for a graduate school that will challenge my abilities and help me to grow even further. The General Experimental Psychology Master’s Program at the University of Colorado-Colorado Springs (UCCS) seems like it would do just that. My ambition and self-motivation had led me to graduate in three years with a double major in Psychology (B.S.) and Sociology (B.A.) with a minor in statistics. At Olivet I have received solid academic training and handsRead MoreMy Career As A Teacher924 Words   |  4 Pageschanged my mind several times about which career to pursue. As a young child I imagined becoming a teacher. I loved helping others learn and discovering new ways to explain ideas. As a teenager I hoped to become a scientist so I could interpret new phenomena through research. The summer before my freshman year of college I bought an old psychology textbook at a bargain bookstore and knew I wanted to be a psychologist after reading the first chapter. My first semester I signed up for Psychology 101 andRead MoreThai Culture and My Career Choice to Study Gender-Based Stereotypes1035 Words   |  5 Pagesin Thai culture, I have noticed a common role of women in my society. Most of my female family members are housew ives and that is what I’m expected to be when I grow up as well. But I had bigger aspirations than that – I wanted to find a profession in which I, as a Thai woman, can gain respect and appreciation of people in my culture just as men can, and also gain a sense of personal fulfillment. As a result, throughout the first half of my undergraduate studies, I decided to follow an educationalRead MoreI Graduate From Concordia University Essay1461 Words   |  6 Pagesmajor in psychology and behavioral science, I have many career and educational paths to pursue. One career goal in the forefront of my mind is a clinical psychologist. I have an interest in this career field because I have a strong interest in the diagnosis and treatment of severe mental illness. In order to be able to do such things in my future, further education is needed. Thus, postgraduate education is a strong interest of mine. University of Texas at Dallas One program of interest residesRead MoreCollege Degree At The University Of Iowa811 Words   |  4 Pagesmost courses did not elicit strong interests in me but lowered my overall GPA a great deal, until I took a course Motivational Interviewing in which the Professor inspired me in learning how to motivate and pursue clients to resolve ambivalence. I was immediately drawn by the study of persuasion and mental health counseling. After the course, I decided to keep exploring my interests in this field and I was informed that the best major for me would be psychology which later became life-time careerRead MoreEssay on my interest in psychology1198 Words   |  5 Pages my interest in psychology nbsp; I have always been intrigued by the mental processes of humans and animals. As a young child and into adolescence, as a student and teacher and as a caregiver, I have always been interested in psychology in one form or another. This essay will reflect not only the development of my interest in psychology, but the development of myself as a person. nbsp; I was born into a family with Native American heritage that practiced a strict protestant religion

Internal Environment Analysis Of The Company British AirwaysÂÂ

Question: Describe about the Case Study for Internal Environment Analysis of the Company of British Airways. Answer: Introduction British Airways Plc. is one of the largest airlines of United Kingdom, which is also internationally scheduled. The company was privatized in 1987. However, International Airline Group Plc (IAG) that was formed in 2011 owned British Airways Plc. Along with the transportation of the passengers, it also operates domestic and international freight and mail and other additional services. The company has grown along with the mounting competition over the years. It has presently pioneered in green technology adaption and eco-friendly strategy, which helped it to reduce greenhouse gas emission. The paper will focus on discussing the external environment and the internal strategic position. Moreover, the paper will identify the major factors behind the change of British Airways and its implications. While explaining the external environment discussion will be made on market segmentation of the company; PESTLE analysis and Porters 5-forces. It will also review some critical success factors. I n order to discuss the internal strategic position, the paper will focus upon the basis of competition; activities and resources of the company; culture of the company; stakeholders of the company. It will also make a comparison with the competitors in the airline industry. External Environment Analysis Market Segmentation:The process of dividing the total market into different sub-market for a particular product is known as market segmentation. A company segments its market according to the specific characteristics of its consumers (Malaval, Benaroya and Aflalo 2014). The customers differ in many ways; in terms of their resources; choice; location; buying practices etc. Through segmentation of the market, the British Airways divide its large heterogeneous market into smaller sub-markets. They disaggregate the market according to the age; occupation; income and nationality. British Airways groups the customers according to their needs and wants. Some of the common market segmentation practices by British Airways are as follows: It provides additional benefit for the high class. For example, benefits like Club Card. People from business class prefer to travel in British Airways as the airfare is too costly. This airline company provides private jets for wealthy people for national and international level. This satisfies the well-being of the niche market. They offer services to cluster of individuals according to their common needs. For example, it provides four different services to different customers, such as, economy; premium economy; executive and first class. Limited discount is provided to the children between the age group of 2 to 12 years. There are many more bases of segmentations made by this airline. British Airways also segments it market in terms of geographical; demographical; psychological and behavioral variety. PESTLE Analysis To understand the external environment, it is required to do a PESTLE Analysis of British Airways Plc. Political: Political condition affects the airline companies. For example, a war with Iraq led to decline and cancellation of flights to Iraq. The air control and security has increased over the past few years due to terrorism; bombing and hijacking of flights. Government has imposed heavy regulation and limitation on airline schedule for security measure, which made operation of the airlines difficult (Walters 2016). This results into heavier costs of the British Airways. The engagement with trade union also affected the British Airways. However, in spite of the limitations the security measures are helpful to increase the confidence of the consumers in the airline company that assures a safe journey. Economic: The economic factors also affect the British airline company. For example, due to global economic crisis, the business of the British Airways was badly affected. The global growth was only 2% annually. The British pound declined against Euro during this period, which badly affected the company. Along with this the consumer spending has declined that led to fall in number of passengers. However, landing charge has also increased that is beneficial for the existing companies like British airways, as it creates barrier to entry of new firms. Hence, this condition is favorable for British Airways. Social: The population of United Kingdom is aging. This can be beneficial to the British Airways, as the retired people are more willing for a vacation and travel frequently (Tribe 2015). However, the countrys unemployment level is quite high, which prevents the company to increase its fare. The airline companies are also affected by the social and cultural influences. When the airplane reaches to a different country, it has to follow etiquette of that particular country. For example, a flight to Pakistan should not include pork in the in-flight meal. Technological: The online booking services and check-ins have become the industry standard, which has reduced the cost and increased the competition. All other competitors are using this technology. Hence, the British Airways is not alone. This industry is constantly innovating new technology not only to improve the service and to improve the security measure. However, the company cannot ignore the offline procedures due to the older generation and other customers who are not technology-savvy. British Airways have invested in Lotus technology than includes the use of UNIX and other database application. Legal: Legal dispute due to the strike of the Cabin Crew cause to be an unstable legal platform to the company. British Airways has affected by many strikes and the engagement with the trade union causes many problems to the company. The legal regulations on customer rights and employment rights also affected the company adversely. Merging with American Airlines causes a number of legal proceeding that were costly and also caused distraction from the main business f the company. Ceiling has been imposed on the flying hours of the pilots; hence this airline cannot force the pilot to fly more than the particular hours. Environment: The consumers are conscious regarding the environment and they ethically they choose services or products that are more environment friendly. Moreover, the environment policies like energy consumption and noise control has been debated for a long time. Moreover, the land expansion for Heathrow airport has causes land acquisition issues. Hence, to become more competitive it is important to develop a more pollution free business (Chang, Park, Jeong and Lee 2014). The new flights emit less pollutes gases, so the British Airways is enjoying an added advantage. Porters 5-Forces Five Forces model developed by Michael Porter helps to analyze the situation of the company in the competitive market. The five forces are: Threat of new entrants; Bargaining power of buyers; Competitive rivalry; Bargaining power of suppliers; Threat of Substitutes. Figure 1: Porters Five Forces Source: Mindtools.com 2016 Threat of New Entrants: There are significant barriers to the new entrants, as the cost of setting up this business is too expensive (Alderighi, Cento, Nijkamp and Rietveld 2012). It requires too high capital involvement. Moreover, this industry has barriers to exit hence new firm cannot enter. The failure of XI and Zoom discourages the new entrants. LOW Bargaining Power of Buyers: There is lack of communication between buyers and sellers, which mean consumers have less bargaining power. However, due to increase in the use of internet, the scope of interaction has evolved and customers of airlines try to find better offers. They are highly price sensitive. MEDIUM Competitive Rivalry: The differences with competitors in terms of price of long haul flight are insignificant, which implies a high competition in fare of the flight. In short distance travels also, there are many low cost airlines that are increasing the completion in this industry. Moreover, it faces tough competition from the US airlines and European airlines (Hannigan, Hamilton and Mudambi 2015). HIGH Bargaining Power of Suppliers: The suppliers of aircraft have high bargaining power. Costs of switching on supplier to another are very high. Hence, aero-plane manufacturers like Boeing and Airbus are quite powerful. Moreover, the British Airways is restricted to a supplier of fuel to its airport. HIGH Threat of Substitute: There is no direct replacement of air flight travel. However, Eurostar or Ferries can replace short haul flights, but they are time consuming and costly sometime. But for long journey there is no such alternatives. Hence, British Airways faces no threat of substitutes. LOW Critical Success Factors The Critical Success Factor of British Airways has been identified that is, timely arrival and departure of the airplanes. Moreover, having committed sponsors an active champions are important criteria for success. Moreover, their attention towards the employees has developed the employees loyalty. Some other critical success factors of this company are consumer loyalty; strong brand image; sensitivity to changing market needs etc. Internal Strategic Position Porters Generic Strategies With the help of three approaches, a company can attain competitive advantage. The strategies are: Cost leadership; Differentiation and Focus. Cost Leadership: To compete in the market, it is necessary for the company to produce at lower cost. The loss of 401 million, forced the British Airways to cut down its cost of production. After the loss has made, the company reduced its allowances for three years. In order to cut down its cost as much as possible this company has closed some routes that were not beneficial. Differentiation: British Airways has emphasized on differentiating its product and services. By setting up a high price and providing a high quality of services, it tries to mark the differentiation. They provide drink to phone free to the premium passengers and sleeper service to its first-class travelers. To improve their services, this company provides training to its employees. British Airways emphasises on this strategy to create significant brand value. Focus: By adopting this strategy, the company would like to focus on a particular market segment, in which the degree of competition is less. In British Airways, the focus market is the niche market. These segments of people are less affected by the price but prefer to have high-class quality of services. Therefore, by focusing on this segment the company is able to gain a lump sum profit by boosting up the sale and raising customers satisfaction. Figure 2: Porter Generic Strategies Value Chain and Resource Based view: In order to be efficient in the market, the British Airways tries to reach maximum level in the value chain. By forming ongoing association with the suppliers; sophisticated methods of stock control the British Airways has attained competitive advantage in inbound logistic. Moreover, by preparing new services for customers like, security for luggage; quick check-ins etc. this company has competitive advantage in the operations. Through excellent customer services, it has gained competitive advantage in outbound logistics. British Airways includes not only the customers in their marketing activities, but also the stakeholders of the firm (Hill, Jones and Schilling 2014). Moreover, in order to achieve competitive advantage British Airways has recognized post-sale services as an important tool. It enjoys economics of scale and technological development by the company has placed it in a better position in the value-chain system. Moreover, providing job satisfaction to the employees and w ith a good infrastructure of the firm, the company gained competitive advantage in the industry. British Airways has tangible resources like, 260 aircrafts over 550 different places and intangible resources like worldwide database of the customer. The company provides security training and ground level training (Britishairways.com 2016). Its capability to fly passengers securely has increased its competencies. It also has tangible resources, like monopoly over Heathrow Airport. Its recognition as premium and reputable brand in the world is another unique resource (Grundy and Moxon 2013). It also have core competencies in its services, as its subsidiary Open Skies does not allow 64 passengers per flight with 1 assistant per 12 travellers. However, to achieve competitive advantage the resources should be Valuable; Rare; Inimitable and Non-substitutable (VRIN). The British Airways has used this VRIN model to gain above average profitability and outsourced routine activities (Daft and Albers 2015). This helped the company to reduce costs with high service quality and a better focus on core business. Culture of the Company Cultural Web is useful for identifying the features of organizational culture and the values that support the culture (Geisler and Wickramasinghe 2015). Figure 3: Cultural Web Source: Mindtools.com 2016 British Airways had an apathetic culture. However, its extensive customer support programmes revamped the old image and the consumers welcomed this cultural shift positively (Coller, Helms Mills and Mills 2015). It has restructured the company by adopting livery and logos; staff training etc. the company got involved in the advertisement. It is believed that the cultural symbol changes the inherited perceptions. The new cultural shift was introduced by the then CEO Colin Marshall. Various training events; following up his promises; his presence in the events with staffs signaled how involved he was and how serious he was about the change (Shukla 2013). The culture of the organization towards providing excellent services has become the practice of the British Airways. Stakeholders of the Company The stakeholders of British Airways can be assessed using Power and Interest Matrix (Davis 2016). The combinations of stakeholders of British Airways are as follows: High interest High power: Employees; Competitors; suppliers etc. High Interest Low Power: Creditors; on-air internet service providers Low interest- High power: Government; Customers Low interest- Low power: Charities Comparison with Competitors Virgin Atlantic; Jet Airways etc. are major competitors of British Airways. BA charge a high rate for its business class passengers, whereas, the competitors charge moderate price for the travelers. The high price charged by BA has no hidden cost unlike the competitors. However, BA used to maintain its enigma by setting high price for trip, until present as it offers cheaper fares on some selected routes for the passengers who travel without checked luggage. More choice is now given in order to compete with Ryanair and Easyjet. Moreover, the British Airway faces competition from several European airlines; hence, it has reduced its cost of fares. Conclusion The internal environment analysis of the company sheds light on the fact that British Airways is in an advantageous position. The resources of the company are VRIN. By analyzing the value chain of the company, it has been identified that company has achieved competitive advantages in many aspect. Its strategies of differentiating its product from its competitors; focusing on the target market; changing in the culture helped the company to grow and compete with the low-cost competitors. Key Drivers for Change for BA and its Implications The key drivers for the change in British Airways were technology; education; world trade and world finance. The changes in information technology have fundamentally affected the British airways. BA has competitive advantages over other companied of this industry. Moreover, the customers needs and preferences have been changing due to globalization. The customer satisfaction is the key factor behind the British Airways success. The commitment of this company has led to achieve long-term growth in the revenue. The progressive, high-performing employees are committed to this organization and they are willing to embrace change and improve in the performance of British Airways. The company focused on the technology innovation to make its service more efficient and innovative to the customers. The caring attitude of the company and its efficient trained employees are major factors behind the change in the British Airways. The creative innovation, increasing competition has driven the chan ge in the organization. The changes in the British Airways were highly accepted by the customers as well as the employees hype (Lange, Geppert Saka-Helmhout and Becker-Ritterspach 2015). The change in organizational culture created. However, in reality it has been argued that there are discrepancies between the promises of the company and the actual practice. 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